Author: admin
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Your Complete Guide On Calculating SaaS LTV
Is your attention fixated on acquiring new customers while your existing customers are slipping away? You need to focus on retaining your current customers and getting value from them by building strong customer relations. The probability of selling to an existing customer is 60-70%, while your chances of selling to new customers are 5-20%. Customer…
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6 Product Development Best Practices To Set You Up For Success
New products enter the market daily, but over 90% are expected to fail in the next five years. Companies allocate millions of dollars in budgets and invest endless hours to bring new products to the market. But it takes more than that to create a product that provides value to both the creator and the…
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A 360 Guide on Building a Customer Acquisition Funnel
Acquiring new customers is 5 times more expensive than retaining existing customers. So, while a good acquisition funnel is focused on getting new customers, a great one is focused on getting new customers AND retaining the existing ones. Businesses utilize the customer acquisition funnel to attract new customers while actively nurturing existing ones. Which is…
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Decode The Science Behind SaaS Pricing Models
As the SaaS industry continues to evolve and become more competitive, businesses face the challenge of differentiating themselves from their competitors and standing out in the market. While growth through product differentiation and acquisition is certainly a viable strategy, monetization plays a critical role in the success of any SaaS business. Optimizing your strategy allows…
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What Is Cookieless Tracking & How Will It Impact Businesses
Did you know that during a survey, 41% of marketers said they would increase their budget for first-party cookie use in 2023? For many years, cookies have been a dominant online method for tracking user behavior. But the digital landscape is moving towards cookie-less tracking, with Usermaven offering cookieless tracking in 2023 and tech giant…
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What Is Cookieless Tracking & How Will It Impact Businesses
Did you know that during a survey, 41% of marketers said they would increase their budget for first-party cookie use in 2023? For many years, cookies have been a dominant online method for tracking user behavior. But the digital landscape is moving towards cookie-less tracking, with Usermaven offering cookieless tracking in 2023 and tech giant…
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GA4 vs. Universal Analytics + An even better Alternative
Google Analytics has long been running the data analytics show for businesses and website owners looking to gain insights into their online presence with Universal Analytics (UA). However, UA is about to retire while being replaced by GA4. This article will explore the key differences between UA and GA4 and whether businesses should consider switching…
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7 SaaS Product Launch Stages with Usermaven's Case Study
Are you about to launch a new Software-as-a-Service (SaaS) product and feeling overwhelmed with where to start? You’re not alone. Many SaaS companies struggle with the product launch process, as it involves multiple stages, each with unique challenges. There’s much to consider, from creating a product vision to beta testing and marketing strategy. In this…
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7 SaaS Product Launch Stages with Usermaven’s Case Study
Are you about to launch a new Software-as-a-Service (SaaS) product and feeling overwhelmed with where to start? You’re not alone. Many SaaS companies struggle with the product launch process, as it involves multiple stages, each with unique challenges. There’s much to consider, from creating a product vision to beta testing and marketing strategy. In this…
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How to Use Conversion Analysis For Business Growth
Are you struggling to understand why your website visitors are not becoming buyers? Are you losing potential customers without even knowing what’s holding them back? Is your conversion rate dropping? The answer lies in conversion analysis. By analyzing your website’s data, you can gain valuable insights into your users’ behavior and identify areas for improvement.…