Tag: Google Analytics
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GA4 Limitations & the Call for an Alternative Analytics Tool
Introducing Google Analytics 4 (GA4), Google’s latest web analytics service – designed to replace the older Universal Analytics (UA) platform. Now, you must be wondering why. Well, the shift from UA to GA4 was fueled by the need for a more advanced and comprehensive analytics tool. One that could adapt to the changing demands within…
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GA4 Limitations & the Call for an Alternative Analytics Tool
Introducing Google Analytics 4 (GA4), Google’s latest web analytics service – designed to replace the older Universal Analytics (UA) platform. Now, you must be wondering why. Well, the shift from UA to GA4 was fueled by the need for a more advanced and comprehensive analytics tool. One that could adapt to the changing demands within…
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Exploring the 13 Key Google Analytics Limitations
Starting July 1st, 2023, Universal Analytics (UA) stopped processing hits, including standard properties in accounts containing 360 properties. Businesses that use UA are left with no option other than migrating to an alternate analytics solution. While Google came up with a more advanced version of UA, called Google Analytics 4 (GA4), to replace it, the…
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GA4 vs. Universal Analytics + An even better Alternative
Google Analytics has long been running the data analytics show for businesses and website owners looking to gain insights into their online presence with Universal Analytics (UA). However, UA is about to retire while being replaced by GA4. This article will explore the key differences between UA and GA4 and whether businesses should consider switching…
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Hungarian DPA Ordered a Halt Against Google Analytics Use
Hungarian Data Protection Authority ordered a weather forecast website to stop using Google Analytics. The prohibition resulted from the lack of safeguards for U.S. data transfers as required by Article 46 GDPR. According to a recentGDPRtoday release (a newsletter by noyb), the Hungarian DPA might soon go against the use of Google Analytics. Furthermore, the…