Tag: product analytics
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20 critical UTM mistakes that are affecting your marketing analytics
20 critical UTM mistakes that are affecting your marketing analytics Aug 2, 2024 — by Mahnoor Shahid in Latest, Website analytics Urchin Tracking Modules, or UTMs for short, are super important for anyone doing marketing. They’re these bits of info you tack onto the end of website links to see where visitors come from and how…
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Mastering customer segmentation analysis
Have you ever felt like your customers are talking amongst themselves, but their voices are just out of reach? You know they have needs and preferences, but you can’t quite grasp the details. In the world of marketing, these are the “whispering customers.” They hold the key to unlocking successful campaigns, but their secrets remain…
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9 powerful Google Analytics alternatives (GA4 alternatives)
Ever since Google announced GA4, everyone’s been talking about alternatives. But wait a minute! Before you get overwhelmed, let’s see if you actually need to jump ship from GA4. This blog will be your guide, helping you decide: Can you stick with GA4? We’ll discuss privacy, how easy it is to use, and what it…
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Top Mixpanel alternatives for product analytics
Mixpanel? It’s more like “mixed-up” analytics. Okay, let’s be honest: Mixpanel is a classic, but maybe you’re feeling a little… Underwhelmed by its features, overwhelmed by its price tag, or just plain over it with the learning curve. Good news! The world of user analytics is booming, and there are incredible Mixpanel alternatives waiting to…
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Funnel analysis 101: Your path to higher conversion rates
You’re tired of wasting dollars on marketing campaigns that fizzle out. You’ve tried every marketing tactic, but your conversion rates are not improving or showing any significant progress. It’s frustrating, isn’t it? The problem is, you’re flying blind. You don’t really understand why customers aren’t buying from you. Funnel analysis can help by showing you…
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Increase your revenue with effective funnel analysis
You’re tired of wasting dollars on marketing campaigns that fizzle out. You’ve tried every marketing tactic, but your conversion rates are not improving or showing any significant progress. It’s frustrating, isn’t it? The problem is, you’re flying blind. You don’t really understand why customers aren’t buying from you. Funnel analysis can help by showing you…
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Everything you need to know about product analytics
Have you noticed why some apps are super easy to use while others leave you scratching your head? How do features you never touch keep getting updates? There’s a secret behind great apps, and it’s called product analytics. Today, we’ll show you how apps collect user data and how data turns into magic. This information…
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Multi-touch attribution: What is it & how do you use it?
Today, customers rarely interact with a brand just once before purchasing. They might see a social media ad, read a blog post, and subscribe to an email list before finally converting to your website. This complex customer journey highlights the limitations of traditional attribution models. That’s where multi-touch attribution comes in. This powerful approach helps…
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Multi-touch attribution: What is it & how do you use it?
Today, customers rarely interact with a brand just once before purchasing. They might see a social media ad, read a blog post, and subscribe to an email list before finally converting to your website. This complex customer journey highlights the limitations of traditional attribution models. That’s where multi-touch attribution comes in. This powerful approach helps…
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Discovering user journeys with cross-domain tracking
In website analytics, cross-domain tracking allows you to trace user behavior as they visit multiple websites or domains you own. This is essential because, without it, user journeys across various platforms become fragmented, leading to inaccurate insights. Many businesses have websites across multiple web addresses, like separate platforms for a blog, store, or community. Understanding…