Tag: product analytics
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Multi-Channel Attribution: The Key to Marketing Success
Understanding multi-channel attribution is essential for accurately measuring various marketing channels’ impact on conversions and their contribution to overall business success. Multi-channel attribution refers to assigning credit or value to each marketing touchpoint a customer interacts with before converting. Traditional single-touch attribution models, such as last-click and first-click attribution models, only credit a single touchpoint…
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The Importance of Active Users: A Guide to MAU, WAU, and DAU
Did you know monitoring active users for your online business is crucial and one of the fundamental insights sources? If you are not already tracking active users on your website or application, you are missing a key aspect of your user data analysis. Tracking active users empowers online businesses to optimize user experiences, create targeted…
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Actionable Analytics: Turn Insights into Results
Actionable analytics is the process of using data insights to inform and drive business decisions. It involves analyzing data from various sources, such as website analytics, social media metrics, and customer feedback, to identify patterns, trends, and opportunities for improvement. By turning these insights into actionable recommendations, businesses can make informed decisions that drive growth…
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Enhancing Customer Service With AI Chatbots: The Key Benefits
Chatbot usage has been rising for the past few years. Only in 2022, 67% of consumers worldwide used a chatbot for customer support. According to Gartner, chatbots will be the primary customer service channel for roughly a quarter of organizations. It indicates that more and more companies are investing in chatbots, but the question is…
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12 Strategies to Increase Your Customer Engagement
Customer engagement is super important in today’s concurrent business world. No matter if you’re running a small startup or a big corporation, it’s crucial to have effective customer engagement strategies in place. Customers participating in your brand marketing campaigns or relevant activities are more likely to be your brand’s advocate, increasing your company’s overall success.…
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Understanding Lead Attribution for Effective Marketing
Decoding the customer journey and understanding lead attribution is crucial for implementing effective marketing strategies. Lead attribution refers to assigning credit to various touchpoints contributing to a customer’s conversion. By analyzing the customer journey, businesses can identify which marketing channels and campaigns are most effective in generating leads and conversions. Statistics show that 81% of…
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4 Revenue Forecasting Models to Boost Your SAAS Business
SaaS businesses need not only to survive but thrive in highly competitive markets; therefore, revenue forecasting is paramount for maintaining a steady growth trajectory. Moreover, unlocking the growth potential of your SaaS business requires accurate revenue forecasting. But with ever-changing market dynamics, finding the right approach can be challenging. This article unveils four powerful revenue…
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Customer Journey Tracking
Tracking customer journeys across various digital platforms is getting complex and becoming a challenge for marketers to draw a complete picture of their customer behavior. Nevertheless, tracking customer behavior is essential to gain ROI on marketing and sales efforts. Hence, customer journey analytics like Usermaven come into the picture for businesses to collect and understand…
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Number of Sessions per User: Understanding User Behavior
Have you ever wondered how many times users visit your website or app before making a purchase or leaving for good? Understanding user behavior and the number of sessions per user can provide valuable insight into how to improve your website or app’s user experience and increase conversions. By analyzing data on the number of…
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Lean Product Development: Definition, Stages, Benefits, and more
Did you know 70% of projects fail in the product development stage? And only 6% of companies have well-defined innovation and product development processes. These statistics highlight the importance of robust product development to ensure a successful product launch. This article walks you through lean product development, a streamlined process based on the principles of…