Tag: product analytics
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Your Complete Guide On Calculating SaaS LTV
Is your attention fixated on acquiring new customers while your existing customers are slipping away? You need to focus on retaining your current customers and getting value from them by building strong customer relations. The probability of selling to an existing customer is 60-70%, while your chances of selling to new customers are 5-20%. Customer…
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How to Use Conversion Analysis For Business Growth
Are you struggling to understand why your website visitors are not becoming buyers? Are you losing potential customers without even knowing what’s holding them back? Is your conversion rate dropping? The answer lies in conversion analysis. By analyzing your website’s data, you can gain valuable insights into your users’ behavior and identify areas for improvement.…
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Top 7 Heap Alternatives and Competitors
What is Heap? Heap is cloud-based data analytics and customer behavior tracking tool. It provides real-time analytics by tracking every user interaction with the web or app, highlighting the user’s digital journey while using the product. The analyzed data can be used by businesses to improve customer retention and optimize the user experience. Heap also…
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5 Feature Adoption Metrics That Matter
A product manager continuously strives to improve a product and deliver a competitive product experience. One way to achieve this goal is by understanding which features are most valuable to users and which ones may need improvement or removal. Feature adoption lets you handle these aspects of product growth and management. It allows product managers…
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Everything you Need to Know about Churn Analysis
Churn can be a headache for SaaS businesses if not handled timely and effectively. It can negatively impact a business’s profitability and sustainable growth. This guide discusses in depth the churn analysis and its importance. It explores what causes customers to churn, various churn types, and how to reduce them. Let’s dive in. What Is…
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The Complete Guide to Product Metrics for Product Managers
A fully optimized product manager can increase company profits by over 34%. Product managers use product metrics to drive product growth and implement a product roadmap. As a result, these metrics are the most prominent tool for product managers in decision-making. Product metrics are widely used for better results and performance tracking. They resolve challenges…
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5 Best Google Analytics Alternatives To Try in 2023
Introduction Leveraging data is the most significant advantage for online businesses to survive and scale in the digital space. The adoption of business intelligence tools and analytics software has increased in the last decade. As a result, the market share for analytics solutions is expected to grow, reaching 18 billion by 2025. Businesses utilize data…
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KPIs for Product Marketing: Tracking Your Road to Success
If you’re in product marketing, chances are you’re always looking for ways to measure your progress and success. After all, what gets measured gets improved, right? But with so many different KPIs for product marketing out there, it can be tough to know which ones to focus on. That’s why we’ve put together a list…
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How to Define and Measure KPIs for Product Launch
If you’re rolling out a new product, it’s important to have KPIs for product launch in place to measure success. Here are some key performance indicators to keep an eye on during the product launch phase. Defining KPIs for Product Launch As a business owner, you want to ensure that your product launch is successful.…
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Product Marketing KPIs That Are Essential to Any Business
Are you looking to improve your product marketing strategy? If so, then you’ll need to know about product marketing KPIs or key performance indicators. KPIs can help measure progress and identify areas that need improvement. In this blog post, we’ll discuss five product marketing KPIs that are essential for any business. Product Marketing KPIs for…