Author: Imrana Essa
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20+ digital marketing metrics and KPIs to track in 2026
If you cannot measure it, you cannot improve it. Digital marketing has become more competitive, more expensive, and more complex. Without clear digital marketing metrics and KPIs, it is almost impossible to know whether your campaigns are profitable or just consuming budget. Here are the digital marketing metrics and KPIs you need to track in…
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What is web analytics? How it works, metrics & tools
Your website gets traffic. But do you really know what visitors are doing once they arrive? Are they scrolling? Clicking? Dropping off halfway through checkout? That’s where web analytics comes in. Web analytics is the process of collecting, measuring, and analyzing website data to understand user behavior and improve performance. It helps you see what’s…
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AI overview attribution: Win visibility in the zero-click search era
For years, organic visibility meant ranking high and earning clicks. Today, that formula is breaking down. With AI-generated summaries appearing at the top of search results, users often get complete answers without visiting a website. This shift toward zero-click search is redefining how content is discovered and how it’s credited. At the center of this…
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12 must-track user onboarding KPIs and metrics in 2026
Many teams invest time in onboarding flows but struggle to measure whether they actually work. Are users activating? Are they reaching value quickly? Or are they dropping off silently? User onboarding KPIs answer these questions. By tracking the right onboarding metrics, you can see how users experience your product during their first days and weeks. …
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What happens after launch? A post-launch analysis guide
A launch does not end when the product goes live. The real insights appear once users start interacting, exploring features, and forming opinions. Post-launch analysis helps you understand these early signals and measure the true impact of your launch using product launch analytics. By reviewing performance, feedback, and user behavior together, post-launch analysis turns raw…
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10 best event tracking tools for SaaS and websites
Every successful SaaS product understands user behavior at the action level. Event tracking tools make this possible by capturing how users interact with features, flows, and key moments across the product. With so many event analytics tools available, the difference often comes down to how quickly you can get reliable data and how easily teams…
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Top HockeyStack alternatives for attribution and analytics
Accurate attribution can directly impact how confidently you allocate budget, optimize funnels, and measure revenue growth. While HockeyStack aims to solve this problem, many teams find they need more advanced insights, better data reliability, or pricing that scales more predictably. If you’re evaluating HockeyStack alternatives, this article compares the top competitors based on data-driven attribution…
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10 best Google Analytics alternatives to try in 2026
Since GA4 replaced Universal Analytics, one question keeps coming up: Is GA4 really the only option? For many marketers, product teams, and agencies, the answer is “NO”. Confusing reports, limited customization, delayed data, and growing privacy concerns have made teams actively look for Google Analytics alternatives that feel more usable and reliable. This article compares…
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Rethinking B2B customer segmentation: A complete guide
Imagine walking into a room full of business leaders from different industries, sizes, and goals. Then imagine giving them all the exact same pitch. It would never work. Yet many B2B companies still treat their entire audience as one group. B2B customer segmentation changes that. It helps you understand the differences between your customers so…
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The value of scroll depth and how to track it
Most website visitors don’t read a page from top to bottom. They skim, pause, scroll, and leave often without clicking anything. What matters isn’t just who lands on your page, but how far they actually engage with it along their customer journey. This is where understanding the value of scroll depth becomes critical. Scroll depth…