Tag: product metrics
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Role of customer journey analytics in driving conversions
Struggling to convert free trial users into loyal customers? You’re not alone. Many SaaS companies face the challenge of keeping users engaged after that initial signup. But what if you could see exactly where users are getting lost or frustrated within your platform? Customer journey analytics acts like a digital spotlight, illuminating the user experience at…
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20 SaaS product metrics to track for success
Launched your SaaS product? This is exciting! But how do you know if it’s hitting the mark with your target audience? Numbers don’t lie, and by tracking the right SaaS metrics, you can gain valuable analytics. These insights will tell you what’s working well, what areas need improvement, and where opportunities for growth might be…
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Dealing with Different Types of Discrepancy in Data
In the world of making decisions based on data, dealing with data discrepancies is a big deal. These discrepancies happen when different data sets don’t match up, making it tough to make accurate decisions. The challenge involves figuring out these differences, finding out why they happen, and highlighting how using product analytics tools can help…
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The 4 Phases of User Acquisition Funnel Marketing
Have you ever wondered how your favorite apps or websites manage to attract so many users? The secret lies in a powerful marketing framework called the user acquisition funnel. Whether you’re a seasoned marketer or just starting out, understanding the user acquisition funnel is crucial. It’s a framework that helps you visualize and optimize the…
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Balancing Success Metrics and Counter Metrics
95% of the new products fail. According to Harvard Business School professor Clayton Christensen, new products fail because they don’t look at the products as customers do. So, they fail to meet the real or perceived need. Product success lies in understanding the customer’s needs, whether new or established. Metrics are a great way to…
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15 Customer Retention Metrics and 7 Ways To Boost Customer Retention
What is customer retention? Customer retention is any business’s or product’s ability to retain customers to do business with them again. It is crucial in any SaaS business since it is harder to make new customers than keep existing customers engaged. Customer retention metrics give detailed insight into how a product or company performs while…
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SaaS Metrics You Should Care About In 2023
The SaaS industry enjoyed tremendous growth over the past few years, and the SaaS market is becoming competitive, with more solutions emerging yearly. SaaS businesses must ensure their product’s growth to stay ahead of the competition. And SaaS metrics are a great way to keep track of your business’s performance. This article will dive deeper…
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What is the North Star Metric & How to Measure It?
For ages, sailors and travelers used the north star for navigation. Surprisingly, it still helps businesses navigate the ever-changing tech space. Companies use the North star metric and other important KPIs to make sense of the various data discrepancies their enterprises produce. As the name suggests, the north star metric allows businesses to adjust and…
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What is the North Star Metric & How to Measure It?
For ages, sailors and travelers used the north star for navigation. Surprisingly, it still helps businesses navigate the ever-changing tech space. Companies use the North star metric and other important KPIs to make sense of the various data discrepancies their enterprises produce. As the name suggests, the north star metric allows businesses to adjust and…
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How to Define and Measure KPIs for Product Launch
If you’re rolling out a new product, it’s important to have KPIs for product launch in place to measure success. Here are some key performance indicators to keep an eye on during the product launch phase. Defining KPIs for Product Launch As a business owner, you want to ensure that your product launch is successful.…